Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Herald, throughout the years, has mirrored its community's growth–from the tiny agricultural-and-fishing town of Bradentown to today's bustling, high-growth metropolitan area and sought-after tourist destination, with some of the most beautiful beaches in the world on Anna Maria Island.  With over 330,000 people calling the area home, Bradenton is among the fastest-growing areas in the United States. In keeping up with this vibrant growth, the Bradenton Herald and Bradenton.com have committed to expansive, comprehensive 24-7 news coverage of everything impacting the community, its residents, businesses, environment and leaders. The company’s employees pride themselves on being immersed in the community, sponsoring hundreds of civic events every year.

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In 2020, McClatchy transitioned to private ownership when it was acquired by Chatham Asset Management. The Chatham acquisition marked the beginning of a new era of opportunity for McClatchy, strengthening the Company's financial position and enabling it to build on its 150-plus year history of independent, community-focused journalism by investing in local newsrooms.